Digital Marketing Trends Archives

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5 Keys to Using Mobile Data to Build an Adaptable Business

Jennie Lewis

August 24, 2020

Are you making the most out of your mobile data? Here’s a look at 5 strategies to help increase mobile engagement and drive sales in an ever-evolving online world.

Digital Marketing Trends

Digital CX: How Brands Can Win the New Normal and Beyond

Mike Herrick

August 18, 2020

Without a compelling digital #CX, you’re more likely to have a reduction in conversions and return customers, explains Mike Herrick, SVP of Technology.

Airship News & Updates

5 Stats You Need to Know from the State of Global Mobile Engagement 2020 Report

Corey Gault

August 05, 2020

The Airship “State of Global Mobile Engagement 2020” report looks at data from hundreds of millions of individual active global app users, comparing usage patterns from pre-pandemic behavior to after the pandemic began in March 2020.

Digital Marketing Trends

How to Connect with Your Customers by Simplifying Your Mobile App Strategy

AJ Park

July 14, 2020

Creating a streamlined mobile app experience is more important than ever. Learn our key takeaways from Forrester’s recent report on simplifying your mobile app.

Digital Marketing Trends

How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink

Mike Herrick

June 30, 2020

What should publishers do to save their brands? They should focus on innovation around paid subscription offerings. They should focus on talent and topics. And they should focus on what sets their publication apart.

Digital Marketing Trends

What Marketers Need to Know from Apple’s WWDC20

Meghan Suslak

June 29, 2020

What Marketers need to know about App Clips, location control, privacy updates and more from Apple’s WWDC20.

Digital Marketing Trends

8 Stats That Reveal COVID-Driven Changes in Customer Engagement

Colin Adams

June 22, 2020

Eight stats about customer engagement during Covid every marketer needs to know.

Digital Marketing Trends

Why e-Retailers Should Lend Baby Boomers a Hand During the COVID-19 Pandemic

Mike Herrick

June 08, 2020

Even as governments start reopening the economy, baby boomers will likely shelter in place for longer. That represents an opportunity for ecommerce players.

Digital Marketing Trends

4 Key Findings from a Historic Increase in Mobile Customer Engagement During March 2020

AJ Park

May 29, 2020

Mobile notification engagement increased by historic margins in March 2020. Learn key statistics to help your brand navigate customer engagement during COVID-19.