Digital Marketing Trends Archives

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Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

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How to Connect with Your Customers by Simplifying Your Mobile App Strategy

AJ Park

July 14, 2020

Creating a streamlined mobile app experience is more important than ever. Learn our key takeaways from Forrester’s recent report on simplifying your mobile app.

Digital Marketing Trends

How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink

Mike Herrick

June 30, 2020

What should publishers do to save their brands? They should focus on innovation around paid subscription offerings. They should focus on talent and topics. And they should focus on what sets their publication apart.

Digital Marketing Trends

What Marketers Need to Know from Apple’s WWDC20

Meghan Suslak

June 29, 2020

What Marketers need to know about App Clips, location control, privacy updates and more from Apple’s WWDC20.

Digital Marketing Trends

8 Stats That Reveal COVID-Driven Changes in Customer Engagement

Colin Adams

June 22, 2020

Eight stats about customer engagement during Covid every marketer needs to know.

Digital Marketing Trends

Why e-Retailers Should Lend Baby Boomers a Hand During the COVID-19 Pandemic

Mike Herrick

June 08, 2020

Even as governments start reopening the economy, baby boomers will likely shelter in place for longer. That represents an opportunity for ecommerce players.

Digital Marketing Trends

4 Key Findings from a Historic Increase in Mobile Customer Engagement During March 2020

AJ Park

May 29, 2020

Mobile notification engagement increased by historic margins in March 2020. Learn key statistics to help your brand navigate customer engagement during COVID-19.

Digital Marketing Trends

3 Highlights from the Harvard Business Review Issue on Building a Culture of Experimentation

Coco Hsu

May 06, 2020

A/B testing is critical to a brand’s ability to innovate and it is more likely to be successful if there is a culture of experimentation. Here are 3 highlights from the Harvard Business Review’s issue on this topic.

Digital Marketing Trends

4 Mobile and Location Trends for Brands to Keep an Eye On

Corey Gault

April 16, 2020

While it’s hard to predict what will become of mobile and location-based media in the next 10 years, it’s fair to prognosticate what we can expect for the rest of this year and beyond. Here are four mobile and location trends brand marketers need to watch.

Digital Marketing Trends

The Future of Digital Experiences: Emerging Technology and Experience Design

Nathan Landau

April 06, 2020

Takeaways from Forrester’s, “The Impact Of Emerging Technology On Digital Experiences,” highlighting how technology is shaping the future of digital experiences over the next 10 years.