Digital Marketing Trends A Trio of Takeaways from CES 2020 for Mobile Marketers Mike Herrick January 30, 2020 Airship’s SVP of Technology, Mike Herrick, shares his top three takeaways from this year’s CES.
Digital Marketing Trends TGI Fridays Serves Up Relevant Mobile Experiences with Airship Journeys Simone Kriz January 07, 2020 Learn how TGI Fridays uses Airship Journeys to build loyalty, drive action and boost revenue.
Digital Marketing Trends 20 Customer Engagement Stats for 2020 AJ Park January 03, 2020 Ready to deliver amazing customer experiences and achieve your customer engagement goals for 2020? Here are 20 customer engagement stats to get you started.
Digital Marketing Trends Forrester Report: Martech Evolves to Support Customer Journeys Jack Coleman January 02, 2020 Get our take on Forrester’s June 2019 report, “The Future Of Enterprise Marketing Technology” (complimentary copy available for a limited time) in this post.
Digital Marketing Trends What Digital Publishers Can Learn From Deadspin’s Collapse Mike Herrick December 13, 2019 Deadspin’s “stick to sports” debacle provides publishers and marketers a lesson about understanding their brands and audience.
Digital Marketing Trends 5 Customer Engagement Stats Financial Institutions Need to Know for 2020 David Kurtz November 07, 2019 To stay ahead of the competition, especially when it comes to customer engagement, here are five statistics every FI should know going into 2020.
Digital Marketing Trends The Past, Present and Future of Mobile Marketing – Highlights from the Street Fight Podcast with Mike Stone Andrea Alvarez August 20, 2019 Airship’s SVP of marketing, Mike Stone, discusses lessons learned in Airship’s decade of experience in the “Heard on the Street” Street Fight podcast.
Digital Marketing Trends Everybody Benefits: The ROI of Improved CX from Forrester’s “How Customer Experience Drives Business Growth, 2018” Report AJ Park August 07, 2019 Forrester has developed a robust, data-driven model that demonstrates how CX improvements drive growth through increased customer loyalty and affinity. Here are our primary takeaways from their report, How Customer Experience Drives Business Growth, 2018.
Digital Marketing Trends Forrester’s 2019 Report: Personalization and Omnichannel Engagement May Prevent the Retail Apocalypse AJ Park July 29, 2019 Download your copy of the Forrester’s 2019 “State of Retailing Online” report.