This post started off just focused on our mobile wallet solution, Urban Airship Wallet, but it quickly became evident that there was something equally important I wanted to talk about — the importance of choosing the right mobile partner for the digital agency community, my area of focus at Urban Airship.

Google recently announced that Android Pay will be launching in the UK in the next few months. While Android Pay launched in the U.S. last September, sporting a healthy registrant rate of 1.5 million users per month, this marks Google’s first wallet market in Europe and second outside of the U.S. With major banking, retail, transportation agencies and apps all set to support Android Pay, this could signal the beginning of massive adoption in the UK.

Valentine’s Day may have come and gone, but it’s still fair to say “love is in the air” now that The New York Times’ popular Modern Love column has added a new audio experience with Modern Love: The Podcast. For those unfamiliar, the Modern Love column has published weekly reader-submitted essays that explore the joys and tribulations of love for 11 years and running. The podcast, produced in collaboration with WBR (Boston’s NPR News station), carries this sentiment over.

Innovative Uses for Mobile Wallet, Series 2 of 5 When you sign up for a gym membership, it's almost guaranteed that you'll receive a member card. That’s one more card you have to carry around or remember to take with you when you go for your workout. Why not offer an eco-friendly, cost saving, easy […]

At Urban Airship, our commitment to our customers is one of the most important tenets we hold. This translates to our approach in working with our customers — ensuring that they get the best expertise, advice, and use of our technology set. With our mobile wallet solution, Urban Airship Reach, we practice this very same philosophy, both externally with our customers and in-house among ourselves.

Today in mobile, brands need to consider how to thoughtfully connect with an audience that now rivals the baby boomer generation in purchasing power: Millennials. This generation wants experiences that are not only personalized, but also reflect their personal taste, style, values and beliefs. Brands can appeal to millennials by considering what is important to them, including to choose eco-friendly alternatives when possible. As we transition from paper to a fully digital world, it’s important for brands to embrace these changes and use technology to help define their brand images and more effectively connect with their customers.