Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond simply storing credit card information. We are now able to store, save, and share coupons, boarding passes, loyalty coupons, gift cards or membership cards, and rewards. The possibilities are endless.

Face it. Not everyone wants your app. So what should your mobile marketing strategy look like? How are you going to reach your customers? How are you going to have that interactive engagement that all mobile marketers strive to achieve?