Engagement Channels Archives

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Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

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Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
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iOS 12 Notification Changes: Notification Center Will Become Apple Users’ Primary Inbox

Mike Herrick

June 13, 2018

Our take on what marketers should be thinking about in relation to iOS 12 and the new notification-related announcements at WWDC 2018.

Engagement Channels

Webinar: Google + Urban Airship Show You the Upside of Offering Boarding Passes & Tickets in Mobile Wallet

Jonathan Rueda

June 08, 2018

Our June 20 webinar with Google Pay shares the possibilities of mobile wallet and how you can leverage this unique channel to deliver a better customer experience.

Engagement Channels

Web Notifications: Top 10 FAQs

Meghan Suslak

June 01, 2018

Interested in web notifications, but have some questions? Here are answers to the top 10 FAQs.

Best Practices

Rich Push Notifications: Mobile Marketers’ FAQs

Melissa Manser

May 21, 2018

Getting started with rich push notifications? Get answers to your top questions.

Engagement Channels

Urban Airship First to Support Google Pay’s Tickets & Boarding Passes

Jessica Poundstone

May 10, 2018

Google Pay now supports tickets and boarding passes. Learn all about how our digital customer engagement platform supports them!

Best Practices

Three Ways In-App Automation Can Drive Value for Your Brand

Melissa Manser

March 27, 2018

In-app automation is a great way to drive toward key goals in your app. Here are 3 ways brands can use it — each with triggers & best practices to consider.

Engagement Channels

Introducing In-App Automation

Greg Weinger

March 09, 2018

See how in-app automation gives marketers & product owners the keys to drive app engagement, retention, feature adoption & revenue — no dev resources required.

Best Practices

How E.ON Delivers Customer Value with Mobile App Messaging

Sara Gulamali

March 08, 2018

How energy company E.ON uses push notifications, message center content and A/B testing to empower app users and provide value.

Engagement Channels

Web Notifications Resource Roundup: Information, Ideas and Integrations

Melissa Manser

January 30, 2018

Our top resources on web notifications to help you better understand what they are, what they can help you accomplish & how to add them into your marketing mix.