Engagement Channels Archives

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Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

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Test and optimize the performance of every segment, journey, feature, experience and message

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Capture, sync and augment customer data to create relevant customer experiences

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Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
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Mobile Marketing’s Easy Button is Finally Ready to Push

Erin Hintz

July 27, 2016

I have a great deal of empathy for fellow CMOs. We hold the dubious distinction of having one of the only roles whose average tenure has been compared to the gestation period of an elephant — 22 months. Gross on so many levels. In the last decade, the collective “we” managed to double that longevity, […]

Best Practices

2012 London Olympics Delivers an Unforgettable Experience with Location Targeted Push Notifications

AJ Park

July 18, 2016

At the world’s most visible event, attracting thousands of athletes, millions of fans and dozens of venues, it’s important to manage the crowds to ensure attendees have an experience they will cherish forever. We helped the 2012 London Olympics fulfill that goal by powering geolocation-based push notifications for their app that delivered unique mementos to commemorate the event, resulting in an unforgettable experience for fans.

Engagement Channels

Mobile Engagement Best Practices: Creating an In-App Message

Erin Hintz

July 13, 2016

What is In-App Messaging? An in-app message is content that is seen when the user launches the app. The message can appear at the bottom or the top of the app’s screen for a set duration, or until the user interacts with the message. When a new in-app message is sent, it replaces the old […]

Best Practices

In-App Messaging: 5 Key Elements to Drive Better Mobile Engagement

Erin Hintz

June 28, 2016

5 in-app messaging best practices that drive action and engagement.

Best Practices

Mobile App Marketing: Choosing the Right Channels

AJ Park

June 22, 2016

Have you ever uninstalled an app from your phone because you were getting too many push notifications? Or wondered why your flight information is popping up as a text message, rather than in your mobile wallet? Bad messaging channel choices, that’s why. Mobile devices offer a huge number of different ways to connect with your […]

Best Practices

Using In-App Messaging to Engage Mobile Users

Erin Hintz

June 21, 2016

7 ways to drive mobile engagement – and a better customer experience – with in-app messaging.

Engagement Channels

Sprint Goes for the Goal at Copa América with Mobile Wallet

Leslie McCollom

June 13, 2016

As a major sponsor of the 2016 Copa América Centenario, Sprint is helping to celebrate fans’ passion for soccer in the tournament’s 100th year, which is being held for the first time ever outside of South America in 10 locations across the United States. Sprint is helping fans stay connected to the games with a personalized mobile wallet pass powered by Urban Airship.

Engagement Channels

Overcome the 4 Most Common Fears About Interactive Notifications

Greg Weinger

June 09, 2016

Interactive notifications are a fantastic yet underused opportunity to drive engagement with your most devoted customers. Many marketers may not be familiar with all the potential use cases for them, or may not even feel like they’ve fully wrapped their heads around them and how they work yet. But it’s easier than you might think. Let Greg Weinger, director, product management at Urban Airship assuage your fears!

Engagement Channels

In-App Messaging: The Forgotten Mobile Messaging Channel

Stephanie Capretto

May 27, 2016

According to our latest benchmarks, roughly 55% of app users say “thanks, but no thanks” to app push notifications. It is imperative to be able to communicate to your app users because they are often your most valuable customers. So how can you engage them elsewhere? How about in the app? While push notifications are […]