Airship News & Updates Our New Engage Composer: A Modern Take on Mobile Engagement Greg Weinger August 03, 2016 Our new UI for composing push notifications, in-app messaging and message center messages make your job easier and simpler. See for yourself.
Airship News & Updates Mobile Marketing’s Easy Button is Finally Ready to Push Erin Hintz July 27, 2016 I have a great deal of empathy for fellow CMOs. We hold the dubious distinction of having one of the only roles whose average tenure has been compared to the gestation period of an elephant — 22 months. Gross on so many levels. In the last decade, the collective “we” managed to double that longevity, […]
Best Practices 2012 London Olympics Delivers an Unforgettable Experience with Location Targeted Push Notifications AJ Park July 18, 2016 At the world’s most visible event, attracting thousands of athletes, millions of fans and dozens of venues, it’s important to manage the crowds to ensure attendees have an experience they will cherish forever. We helped the 2012 London Olympics fulfill that goal by powering geolocation-based push notifications for their app that delivered unique mementos to commemorate the event, resulting in an unforgettable experience for fans.
Engagement Channels Mobile Engagement Best Practices: Creating an In-App Message Erin Hintz July 13, 2016 What is In-App Messaging? An in-app message is content that is seen when the user launches the app. The message can appear at the bottom or the top of the app’s screen for a set duration, or until the user interacts with the message. When a new in-app message is sent, it replaces the old […]
Best Practices In-App Messaging: 5 Key Elements to Drive Better Mobile Engagement Erin Hintz June 28, 2016 5 in-app messaging best practices that drive action and engagement.
Best Practices Mobile App Marketing: Choosing the Right Channels AJ Park June 22, 2016 Have you ever uninstalled an app from your phone because you were getting too many push notifications? Or wondered why your flight information is popping up as a text message, rather than in your mobile wallet? Bad messaging channel choices, that’s why. Mobile devices offer a huge number of different ways to connect with your […]
Best Practices Using In-App Messaging to Engage Mobile Users Erin Hintz June 21, 2016 7 ways to drive mobile engagement – and a better customer experience – with in-app messaging.
Engagement Channels Sprint Goes for the Goal at Copa América with Mobile Wallet Leslie McCollom June 13, 2016 As a major sponsor of the 2016 Copa América Centenario, Sprint is helping to celebrate fans’ passion for soccer in the tournament’s 100th year, which is being held for the first time ever outside of South America in 10 locations across the United States. Sprint is helping fans stay connected to the games with a personalized mobile wallet pass powered by Urban Airship.
Engagement Channels Overcome the 4 Most Common Fears About Interactive Notifications Greg Weinger June 09, 2016 Interactive notifications are a fantastic yet underused opportunity to drive engagement with your most devoted customers. Many marketers may not be familiar with all the potential use cases for them, or may not even feel like they’ve fully wrapped their heads around them and how they work yet. But it’s easier than you might think. Let Greg Weinger, director, product management at Urban Airship assuage your fears!