At Urban Airship, our commitment to our customers is one of the most important tenets we hold. This translates to our approach in working with our customers — ensuring that they get the best expertise, advice, and use of our technology set. With our mobile wallet solution, Urban Airship Reach, we practice this very same philosophy, both externally with our customers and in-house among ourselves.

Today in mobile, brands need to consider how to thoughtfully connect with an audience that now rivals the baby boomer generation in purchasing power: Millennials. This generation wants experiences that are not only personalized, but also reflect their personal taste, style, values and beliefs. Brands can appeal to millennials by considering what is important to them, including to choose eco-friendly alternatives when possible. As we transition from paper to a fully digital world, it’s important for brands to embrace these changes and use technology to help define their brand images and more effectively connect with their customers.