Engagement Channels Archives

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SMS Roundup – Our Top SMS Blog Posts

Kaitlyn Hogue

June 28, 2019

Pop Quiz! As a marketing channel SMS, has: A. 98% open rate B. 90% read rate C. 45% response rate D. All of the above The answer is D, all of the above! That’s right, SMS has incredible open, read and response rates, making it one of the most engaging channels available to marketers today. […]

SMS Marketing

Why SMS Should Be a Strong Focus in Your Customer Engagement

Mike Stone

June 26, 2019

Mobile marketing is increasingly all about offering personalized relationships. And what is a more personal connection than a text?

Best Practices

3 Ways to Use Web Push to Connect With Your Customers

Jessica Poundstone

June 22, 2019

Web push notifications create value and utility for you and your customers. Get ideas and best practices for creating web push that gets results.

Best Practices

3 Ways You Can A/B Test Your Push Notification Marketing Messages Today

Sean Haines

June 03, 2019

Improve mobile conversions and mobile engagement by A/B testing your push notification marketing messages in this how-to guide.

Best Practices

How to Personalize SMS and Email Messages with Dynamic Content

Emma Patterson

May 29, 2019

Dynamic Content is the best way to deliver personalized content at scale, and to do it in a way that doesn’t exhaust marketing resources every time a campaign needs to be sent.

Engagement Channels

What You Need to Know to Create a Global SMS Strategy

Mitzi Mori

May 24, 2019

The rules for SMS varies by region, and you need a partner who has the knowledge and expertise to make sure your messages adheres to local regulation and guidelines. Here’s what you need to know.

Engagement Channels

Only the Best for Your SMS: Airship and Tier 1 Aggregators

Kaitlyn Hogue

May 03, 2019

Adding the speed, performance and data protection of a Tier 1 Aggregator with the coordinated, integrated and intelligent capabilities of Airship’s SMS technology creates a highly efficient and quality SMS product for brands.

Engagement Channels

How to Acquire, Retain, and Grow Your Customer Base with Mobile Wallet

Jonathan Rueda

April 05, 2019

Mobile Wallet is the secret weapon you need to be using in your customer engagement strategy. See what Mobile Wallet can do and how brands can use it throughout a customer’s engagement lifecycle.

SMS Marketing

How You Can Use SMS Keywords and MMS to Drive Customer Engagement

Kaitlyn Hogue

April 03, 2019

Airship is excited to announce two highly anticipated launches for its SMS channel: SMS (Short Message Service) Keywords and MMS (Multimedia Messaging Service)! With these new features, you will be able to take your SMS engagement strategy to the next level.