Mobile marketing and commerce are primed to be huge during a holiday retail season that’s expected to total $986.77 billion this year. Airship’s SVP of Marketing Mike Stone shares three big ideas for marketing during the retail holidays.

Prolific Interactive shares how you can shift your mindset from “customer loyalty” to customer retention by developing a clear picture of your customer journey across channels.

Prolific Interactive shares four strategies retailers can use to generate engagement and excitement during the off-peak seasons of retail.

Guest author, Poq Commerce, identifies what features help create a successful retail app.

For the fifth consecutive year, our data science team studied the mobile engagement trends surrounding 100 retailers during the busiest retail period of the year – the holiday season. Here’s a few highlights.