When you’re a retailer, or anyone who executes holiday campaigns really, planning for the holidays starts in spring so we’re sharing some secrets to help maximize your mobile campaigns in our May 5th webinar. Mobile can drive consumers to visit your store, help them save money, share the latest promotion or sale and — on the purchasing front — helps serve as an in-store companion or even as the primary channel for conversion.

Mobile came into its own over the 2015 Thanksgiving/Cyber Monday weekend. For the very first time, the number of people shopping online surpassed the number venturing into traditional stores.