During my 10 years at Airship working alongside global enterprise retail brands, I’ve observed a common challenge regarding mobile: internal hurdles and over-refinement can often delay campaign execution and time to market. As we approach the busiest time of the year — a season that moves at lightning speed — what if we paused, took […]

Holiday retail sales set all-time records, with weekend shoppers numbering nearly 200 million. Consumers shopped more on their phones than ever — accounting for 55% of online sales. Consumers also spent at record levels all season long, including more than $2 billion every single day since November 1, with 19 days above $3 billion in […]