Best Practices 6 Reasons Retailers Need Mobile Wallet Jessica Poundstone August 06, 2018 From delivering coupons and loyalty cards to driving more in-store traffic, learn why every retailer should be connecting with customers through mobile wallet.
Industries Retention is the Metric, Loyalty is the Goal Fiona ODonnell McCarthy June 29, 2018 Prolific Interactive shares how you can shift your mindset from “customer loyalty” to customer retention by developing a clear picture of your customer journey across channels.
Industries Merch Madness: How to Engage Retail Customers in Off-Peak Season Dina Chaiffetz May 14, 2018 Prolific Interactive shares four strategies retailers can use to generate engagement and excitement during the off-peak seasons of retail.
Industries The Essential Features of a Successful Retail App Samantha Rigg May 07, 2018 Guest author, Poq Commerce, identifies what features help create a successful retail app.
Industries We Researched 100 Retailers’ Digital Engagement Strategies – Here’s What You Need to Know for Holiday 2018 Sarah MacDonald January 24, 2018 For the fifth consecutive year, our data science team studied the mobile engagement trends surrounding 100 retailers during the busiest retail period of the year – the holiday season. Here’s a few highlights.
Industries How Retail App Dinda Uses Push Notifications, Predictive Churn Analytics & More to Grow Revenue Melissa Manser December 04, 2017 Here’s how one etailer upped their game with push notifications & predictive to boost revenue. Learn more.
Best Practices Digital Retail Marketing: Making Online & Offline Work Together Jessica Poundstone May 19, 2017 Insights from Forrester’s Brendan Witcher and Urban Airship’s Emily Buckman on why and how retailers need to nail omnichannel.
Best Practices GameStop’s Playbook for Winning With Mobile Marketing Melissa Manser May 08, 2017 Combining personalized in-app messages, message center content and a loyalty program, GameStop continues to win on mobile. Learn how.
Industries Tech in Retail: Trends & Takeaways from Shoptalk Judy Chan May 03, 2017 From AI and AR to contactless payments, get the latest digital retail trends and takeaways in this recap from Shoptalk 2017.