When you’re a retailer, or anyone who executes holiday campaigns really, planning for the holidays starts in spring so we’re sharing some secrets to help maximize your mobile campaigns in our May 5th webinar. Mobile can drive consumers to visit your store, help them save money, share the latest promotion or sale and — on the purchasing front — helps serve as an in-store companion or even as the primary channel for conversion.

Mobile came into its own over the 2015 Thanksgiving/Cyber Monday weekend. For the very first time, the number of people shopping online surpassed the number venturing into traditional stores.

Over the last three years, mobile’s influence on offline purchases has grown 500%, with digital now influencing 64% of all physical purchases. And the retailers in the third Mobile Saturday panel “Revenge of the Bricks, Driven by Clicks,” confirmed this shift to digital domination. The panel explored topics such as building an omni-channel strategy, app features that create a better shopping experience as well as bridging the offline and online experience.