Push Notifications 3 Lessons from NBC Sports’ Mobile Retention Strategy AJ Park May 03, 2021 NBC Sports uses a range of push notification strategies to retain customers. Read about their top three in this article.
Digital Marketing Trends Notification Innovation Is a Live Stream Playmaker for NCAA March Madness Live Corey Gault March 24, 2021 How Turner Sports and Airship worked together to better understand how fans engage with different types of messaging and their broader expectations around content, timing and delivery for NCAA March Madness.
Sports & Recreation What Brands Can Expect With Sports TV Back Mike Herrick September 08, 2020 This article was originally published on ANA. The COVID-19 crisis has made clear how we as a society rely on entertainment to enjoy ourselves. In other words, we’ve been dearly missing our movie theaters, our crowded concert halls, and — especially when it comes to marketing — our live sports. Consider that sports make up […]
Best Practices Data Tells a “Super Bowl” Story – Engage Your Audience During the Big Game. Emma Patterson January 30, 2019 Big events like the Super Bowl create an opportunity for marketers to reach end users with relevant and timely content that captures the audience in the moments that matter most. Find out how and when to engage with your audience during the big game.
Best Practices How the Cavaliers and Kings Drive Fan Engagement With Push Notifications Jeff Arnold August 31, 2017 Fan engagement wins: see how the Sacramento Kings and Cleveland Cavaliers are leveraging push notifications to keep their fans in the game.
Best Practices GameStop’s Playbook for Winning With Mobile Marketing Melissa Manser May 08, 2017 Combining personalized in-app messages, message center content and a loyalty program, GameStop continues to win on mobile. Learn how.
Best Practices REI #OptOutside Campaign Highlights Mobile Messaging Best Practices Erin Hintz November 11, 2016 Leveraging multiple mobile messaging channels makes the REI #OptOutside campaign even more engaging. See how.
Best Practices The US Open Mobile App: A Personalized Mobile Concierge Bill Schneider September 15, 2016 Learn how the US Open mobile app made an already great event experience epic.
Engagement Channels Sprint Goes for the Goal at Copa América with Mobile Wallet Leslie McCollom June 13, 2016 As a major sponsor of the 2016 Copa América Centenario, Sprint is helping to celebrate fans’ passion for soccer in the tournament’s 100th year, which is being held for the first time ever outside of South America in 10 locations across the United States. Sprint is helping fans stay connected to the games with a personalized mobile wallet pass powered by Urban Airship.