Lifecycle Marketing Archives

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Customer Experience Platform

Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

Journeys

Channel Coordination

Audience Segmentation

Fine-Tune with Experimentation

Test and optimize the performance of every segment, journey, feature, experience and message

Holdout Experiments

A/B Testing

Feature Flags

Collect Customer Data

Capture, sync and augment customer data to create relevant customer experiences

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Accelerate Results with AI

Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

Boost Customer Acquisition

Optimize app store listings to increase visibility and downloads
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50+ Push Notification Ideas You Can Start Using Today

Alyssa Meritt

June 05, 2017

If you’re not sending regular push notifications, you’re leaving user acquisition money on the table. Get ideas for push notifications that can help boost mobile engagement increase engagement and grow your app.

Best Practices

How We Built Our Machine Learning Model for Churn Prediction

Lisa Orr

April 17, 2017

Want to learn about the inner workings of our machine learning model for predicting app churn? Our data scientists share the details.

Airship News & Updates

Get the Data & Insights You Need to Increase App Retention by 3-10x

Jessica Poundstone

March 16, 2017

Register for our webinar, “Predicting User Churn & Mobile App Retention Benchmarks” and get valuable insights into boosting app retention rates.

Analytics & Data

Want to Predict & Prevent Customer Churn — and Increase App Retention? This Post is For You.

Bill Schneider

February 16, 2017

Our latest benchmarks on push notifications influence on customer churn & app retention rates. Get the scoop, and start improving your KPIs today.

Best Practices

Why Aren’t More Brands Building Mobile Loyalty With “Surprise & Delight” Experiences?

Michael Griffith and Mark McKinney Bottle Rocket

February 09, 2017

Done well, mobile experiences can fundamentally change the emotional bond between customer and brand. Guest authors from Bottle Rocket show you how.

Best Practices

12 Things Every Mobile App Marketing Pro Should Know How To Do (And How to Do Them)

Jessica Poundstone

February 03, 2017

Mobile app marketing isn’t easy, but these 12 “how-to” articles should help. See what we’ve pulled together for you.

Analytics & Data

Mobile Marketing Trends for 2017: 5 Things Top Digital Agencies are Focused On

Karen Pattani Hason

February 01, 2017

From redefining loyalty programs to leveraging customer data, 5 digital agency execs share the top mobile trends they’re focused on for 2017.

Best Practices

How to Earn Push Notification Opt-Ins: 7 Essential Resources

Melissa Manser

October 13, 2016

Users who opt-in to push notifications are 4x more engaged with apps — and have 2x the retention rate. Get our 7 essential resources for earning an opt-in.

Best Practices

Apple & Google Got it Right — Apps are About Retention!

Bill Schneider

June 16, 2016

There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next […]