Marketing Orchestration Archives

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Orchestrate Customer Journeys

Create and manage customer journeys across all channels and experiences from one place

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Test and optimize the performance of every segment, journey, feature, experience and message

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Capture, sync and augment customer data to create relevant customer experiences

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Drive more engagement with Airship's Generative and Predictive AI
Build No-Code Experiences

Create native customer experiences once and deploy to the app, web and everywhere in between - No developers required

Hyper-Personalize Experiences

Tailor experiences for every audience segment, including audiences of one, all in real time

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Optimize app store listings to increase visibility and downloads
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3 Steps to Achieve a Coordinated Mobile Customer Experience

Jennie Lewis

February 25, 2025

Mobile devices have become an indispensable part of our lives, transforming how we interact, shop and engage with the world. Despite this dominance, many brands struggle to create and execute a cohesive mobile strategy, leading to fragmented customer experiences and missed revenue opportunities. EMARKETER & Airship partnered to survey 120 global B2C brands on their […]

Airship News & Updates

Journey Mapping Best Practices to Optimize Customer Experiences

Emily Stevens

October 31, 2024

In today’s digital-first landscape, customers expect seamless, personalized experiences across every interaction. Yet, delivering on these expectations has become a growing challenge. With an explosion of digital touchpoints, customers no longer move linearly or predictably from awareness to conversion and beyond. Now, consumers engage with brands across a dynamic mix of channels and devices — […]

Marketing Orchestration

First name is not enough: applying advanced personalization tactics to mobile

Jennie Lewis

September 27, 2022

Customer expectations around personalized experiences are increasing. Salesforce reports that 73% of customers expect companies to understand their unique needs and expectations, up from 66% in 2020. And I’ve experienced this in my own interactions with brands. When I have an amazing interaction with a food delivery app, that experience is etched in my mind […]

Airship News & Updates

How Three Brands Used Email + App to Increase Engagement During COVID-19

Emily Hottal

April 05, 2021

Learn how three brands are using Airship’s platform to keep customers engaged with highly effective email + mobile app campaigns during the COVID-19 pandemic and beyond.

Airship Journeys

Show Them You Know Them: Three Customer Journeys for Growth

Jack Coleman

August 03, 2020

Three customer journeys you build today for the growth phase of the customer lifecycle.

Airship News & Updates

Meet Kathryn Hjalmarson – Manager of Customer Success for Apptimize and Past & Future World Traveler

AJ Park

July 29, 2020

For the Airship Spotlight series we’re putting the spotlight on Airshippers who are living out that #AirshipLife. Kathryn Hjalmarson, Manager of Customer Success for Apptimize and Past & Future World Traveler

Airship Journeys

Keep Them Coming Back: Three Customer Journeys for Retention

Jack Coleman

July 28, 2020

Use these three customer journeys to cultivate loyalty and keep them engaged during the retention phase of the customer lifecycle.

Airship Journeys

Hook ‘em at Hello: Three Customer Journeys for Acquisition

Jack Coleman

July 20, 2020

Learn how to shape customer journeys that build value for your brand and customers during the acquisition phase of the customer lifecycle.

Apptimize

Innovate Faster and Mitigate Risk with Apptimize’s Free Feature Flags Solution

Kaitlyn Hogue

July 15, 2020

The Apptimize and Airship teams are excited to announce a free version of our feature flags solution that will give you more control and reduce risk when it comes to rolling out new features on your mobile app.