Airship Journeys 6 Critical Steps Before Building Your Next Customer Journey Jennie Lewis July 10, 2020 Learn about six essential steps to take before you can start building customer journeys that deliver value across the customer lifecycle.
Airship Journeys How to Create Seamless Customer Journeys for Each Stage of the Customer Lifecycle Lisa Orr June 04, 2020 Learn how to Create Seamless Customer Journeys for Each Stage of the Customer Lifecycle with insights from the Airship Journeys Playbook.
Apptimize 5 Reasons COVID-19 Is Making App Experimentation Essential Kaitlyn Hogue May 15, 2020 In this Apptimize whitepaper we share specific reasons why it’s business-critical to leverage A/B testing right now. Get a preview and download your copy today!
Digital Marketing Trends 3 Highlights from the Harvard Business Review Issue on Building a Culture of Experimentation Coco Hsu May 06, 2020 A/B testing is critical to a brand’s ability to innovate and it is more likely to be successful if there is a culture of experimentation. Here are 3 highlights from the Harvard Business Review’s issue on this topic.
Airship Journeys How We Put Together Journey Maps Lisa Orr April 09, 2020 Here’s how the team at Airship simplified the cross-channel customer journey process with Journey Maps.
Airship Journeys Introducing Journey Maps Dee Dee Wolverton April 02, 2020 We’re building on Airship Journeys’ simplicity, intuitive management, and data-driven performance with a new feature, Journey Maps.
Airship Journeys What Is Moments-Based Marketing? Jack Coleman March 06, 2020 Moments-based marketing is a powerful strategy for supporting customer journeys in the mobile era. Learn about four key features of this emerging approach.
Analytics & Data How a Culture of Experimentation Can Lead to 4X Growth JP Lefebvre December 05, 2019 Learn how you can create a culture of experimentation to drive growth with these three steps.
Airship News & Updates Use Coordinated Experimentation Across Multiple Channels with Airship and Apptimize Kaitlyn Hogue October 31, 2019 To ease the complexity of multi-channel experimentation, Airship and Apptimize are excited to offer Coordinated Experimentation.