Urban Airship Engage Out of the Box (OOTB): Getting Started with Limited Development Resources

Your development team added the latest Urban Airship SDK to your mobile app. So now what?

Urban Airship Engage is a powerful, user-friendly tool that has many capabilities, even for teams with little to no developer support. Here are some starter messaging ideas that you can do with Urban Airship Engage, “out of the box,” (OOTB) with no additional development work or tagging, once our SDK is installed in your app. Note: the minimum SDK version and requirements are listed after each feature.

 

Message

• Push notifications (1.0+)

Marketing inspiration | Technical documentation

• Interactive push notifications with buttons/action categories (5.0+)

Marketing inspiration | Technical documentation

• In-app notifications (6.0+)

Marketing inspiration | Technical documentation

• In-app landing pages (4.0+)

Marketing inspiration | Technical documentation

• Built in social sharing (5.0+)

Marketing inspiration | Technical documentation

• Deep-linking

Technical documentation

• Send to a web page

Technical documentation

 

Automate

• Message new users with first open

Marketing inspiration | Technical documentation

• Recapture lapsed users with inactivity

Marketing inspiration | Technical documentation

• Cancel message if a certain activity happens

Technical documentation

 

Target

• Device properties (1.0+)

Technical documentation

• Location targeting (1.2.0+)

Marketing inspiration | Technical documentation

• Push to local time (1.0+)

Marking inspiration | Technical documentation

• Dayparting, preferred time (7.0+)

Marketing inspiration | Technical documentation

• Create dynamic segments with marketer-set tags (4.0+)

Marketing inspiration

• Upload lists  (CSV files) (1.0+)

Technical documentation

• Dynamic segmentation (marketer-set tags) (4.0+)

Marketing inspiration 

• Lifecycle lists (4.0+)

Technical documentation

 

Test and Optimize

• A/B/N testing

Marketing inspiration | Technical documentation

• Review analytics and reporting (1.0.4+)

Marketing inspiration | Technical documentation

 

Ready for more?

Setting up an out of the box Message Center is another feature that can add a ton of value for your users, and also requires minimal development work.

Message Centers expand your reach to 100% of your mobile app audience. Adding our “out of the box” Message Center does mean figuring out where you’re going to put it. Once your developers add navigation that points to the Message Center, they use our code to deploy. (SDK 7.0+)

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