Clearbridge Mobile Partners with Urban Airship to Offer Integrated App Development and Mobile Engagement Solutions
The partnership provides companies a single solution for their app development, user engagement, and marketing needs.
TORONTO, ON – AUGUST 10, 2015 – Clearbridge Mobile, an award-winning mobile app design and development studio, and Urban Airship, the leading mobile engagement platform, today announced a technology partnership that will bridge the disconnect between initial app development and post-launch user engagement.
The partnership provides mutual clients the benefit of a comprehensive and integrated mobile development and engagement solution that spans the entire application lifecycle, from conception to post-launch marketing and analytics. Successful mobile application projects require solutions that consider both the development of the app, and strategies for engaging customers and measuring market performance. There is often a gap between mobile application production and user engagement strategies once the app has launched, requiring brands to source multiple vendors to cover both development and post-development.
The partnership eliminates this gap, allowing clients to have their mobile engagement strategy built-in to the original development project at the product definition stage. “Clearbridge is excited to partner with a market-leading company like Urban Airship that is also pushing the boundaries of what is possible in mobile,” said Deepak Chopra, CEO of Clearbridge Mobile. “We’ve built dozens of apps with the Urban Airship platform to date. This collaboration will let us continue to offer clients world-class app development services that integrate mobile engagement strategies early in the process, ensuring that each application is expertly built and geared for success after launch.”
“We are proud to partner with leading digital agencies and solutions providers to help brands grow and retain their mobile audience with our mobile engagement solution,” said Karen Pattani-Hason, Director of Agency Relations, North America. “Through our partnership, Clearbridge Mobile's impressive portfolio of clients will have access to the latest capabilities in our platform proven to quadruple engagement and increase customer retention by 200%.”
About Clearbridge Mobile
Clearbridge Mobile is a leading full-service designer and developer of world-class apps for mobile, wearable technologies and mobile payments. Founded in 2011, Clearbridge Mobile has developed over 200+ apps for Fortune 1000 clients that have been downloaded and used by millions of users, including the world’s first Host Card Emulation (HCE) / Near Field Communication (NFC) mobile payment and gift card solution. Its services include strategic consulting, UI/UX design, development, QA and maintenance. Clearbridge Mobile’s growing roster of clients include ABC, BlackBerry, Bravo, Disney, Dow Jones, Free The Children, NBC, Paypal, Telemundo, Tim Hortons, USA Today, Wall Street Journal and many more. For more information, please visit http://www.clearbridgemobile.com/.
About Urban Airship
Urban Airship is leading the movement of mobile innovators. Mobile strategies must extend beyond app acquisition or risk leaving 70 percent of users behind within 30 days after the download. Urban Airship helps brands build high-value relationships from the moment of download, increasing engagement 4X and retention 2X to turn users into loyal brand advocates. The Urban Airship Mobile Engagement Platform arms companies with the broadest set of possibilities for creating rich, interactive experiences that drive new levels of reach, relevance and immediacy with all mobile audiences. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and to their business. For more information, visit http://www.urbanairship.com and follow us on Twitter @urbanairship.