Customer Case Study
Magazine Luiza Creates Loyal Customers Using Airship
Magazine Luiza is one of the largest retailers in Brazil, with close to a thousand stores, 18 million active customers and a thriving digital marketplace with over 5 million products from third-party vendors.
Airship’s Messaging and Analytics Solutions Generated Impressive Results
130%
increase in monthly active users within one year of using Airship
30%
of the app’s gross merchandise volume is driven by Airship Push Notifications
Overview
Brazilian retailer Magazine Luiza is heavily invested in the digital customer experience. Its top-rated mobile app has had over 33 million downloads, giving customers a convenient way to browse and buy products, read reviews and track orders. Key business drivers for the company are retention and building stronger relationships with customers.
Challenge
After experiencing double-digit, year-over-year growth in ecommerce, Magazine Luiza set out to boost its engagement efforts to increase its active customer base and purchase frequency. The retailer turned to Airship to capitalize on its growth momentum by helping customers stay connected to the hottest deals and promotions on their phones, tablets and desktops.
Results
After discovering that its app users shop more frequently, Magazine Luiza doubled down on its mobile marketing, increasing monthly active visitors by 130%. Airship Push Notifications drive 30% of the app’s gross merchandise volume (GMV).
“More and more customers are engaging with us now. Little by little, we’re increasing our click-through rates and conversions using Airship.”
Victor Abrahão
Marketing Coordinator
Solution
Strong Ecommerce Growth
Mobile marketing propelled app traffic and sales.
Maximized App ROI by Delivering Relevant Offers
App sales spiked as Magazine Luiza used Airship’s real-time automation engine to send personalized offers to customers based on purchase and browsing history.
Reached the Entire App Base with Airship Message Center
The retailer drove increased purchase frequency by using Message Center to announce app-exclusive promotions to its entire user base.
Turned Insights Into Smarter Campaigns
Insights from Performance Analytics helped the retailer improve targeting and build more effective campaigns that drive revenue.
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