McDonald’s France + Airship: A Customer Success Story

McDonald’s France is the French subsidiary of the international fast food restaurant chain McDonald’s. With over 1,400 locations nationwide, McDonald’s France serves an estimated forty-six million people each week.

Considering the regular number of visitors to the Mcdonalds.fr website, the marketing team was curious to understand whether they would be able to increase the number of online orders and get more returning customers by using Airship web notifications.

See how McDonald’s has leveraged its partnership with Airship to:

• Test and identify the most successful type of campaigns for website visitors
• Drive success through their welcome and reengagement campaigns
• Maintain a 96% subscription rate 3 months after the launch

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