SevenShifts – New York

Understand Marketing’s 7 Seismic Shifts: Moving from interruption to invitation

Consumers are making mobile the most wildly adopted technology in history. This presents a great opportunity – but only if you can make the move from interruption to invitation. We’ll help you re-imagine everything for mobile by explaining the 7 Seismic Shifts and how to capitalize on them. This content-packed session features key lessons learned for using today and tomorrow’s exploding mobile app market to drive highly successful and sustained engagement strategies. Leaders in media, retail and other industries will be discussing critical topics such as:

• Understanding the fundamentals of mobile relationship management
• Developing and reaching your “always-addressable audience”
• Increasing your marketing opportunities by putting your brand in the customer’s hand
• How building location profiles for every customer changes the game forever

Speakers: Jack Dearnbarger, Vice President, Business Development, Bottle Rocket Joe Lalley, Vice President of Digital Products and Operations, World Wrestling Entertainment Ken Todd, Vice President, Digital Content Syndication and Mobile Development, Showtime Networks Coleen Carey, Vice President of Products, Urban Airship

New York

Date: Tuesday, May 7th Time: 4:30PM – 7PM Venue: The McKittrick Hotel, home of “Sleep No More,” 530 West 27th Street, New York City Details: New York seminar attendees are invited to stay for “SLEEP NO MORE,” an immersive film-noir take on Macbeth.