SevenShifts – Portland

Understanding Marketing’s 7 Seismic Shifts to move from interruption to invitation

Consumers are making mobile the most wildly adopted technology in history. This presents a great opportunity – but only if you can make the move from interruption to invitation. We’ll help you re-imagine everything for mobile by explaining the 7 Seismic Shifts and how to capitalize on them. This content-packed session features key lessons learned for using today and tomorrow’s exploding mobile app market to drive highly successful and sustained engagement strategies. Leaders in media, retail and other industries will be discussing critical topics such as:

• Understanding the fundamentals of mobile-relationship management
• Developing and reaching your “always-addressable audience”
• Increasing your marketing opportunities by putting your brand in the customer’s hand
• How building location profiles for every customer changes the game forever

Date: Thursday, May 23rd Time: 3:30 PM to 5:00 PM Venue: Urban Airship, 334 NW 11th Avenue, Portland