Mobile App Push Notification Benchmarks for 2025

Push notifications are central to helping you capture customers’ attention on today’s most valuable and visible real estate: smartphone lock screens. More importantly, they offer the simplicity, immediacy and relevancy that consumers expect.

Airship’s Mobile App Push Notification Benchmarks for 2025 report provides the most up-to-date performance insights to inform your push strategy and see how your campaigns stack up to the competition for opt-in and direct open rates, as well as monthly sends per user. 

Download the report today to:

1. Measure your performance against industry benchmarks across 13 verticals
2. Understand how message response varies by mobile operating system
3. Discover best practices to increase opt-in rates and direct opens
4. Identify how push consumption is changing with year-over-year insights
5. Learn how leading brands are unlocking the full power of push to outperform peers