Celebrating the 2024 Altitude Award Winners

When it comes to delivering incredible mobile app experiences and creating powerful promotional campaigns, there are two names that stand out: Airship and Talon.One. Airship has been the leader in mobile app experience since the dawn of apps, powering the first commercial messages and then expanding to all engagement channels, no-code native app experience creation […]

The demand for personalized messaging is on the rise, yet consumers are becoming increasingly cautious about when, how and why they share their personal information with brands. Consumers want brands to know them (“cool”), but not too much (“creepy”). As first-party data takes center stage, it’s crucial for brands to strike the right balance between […]

International Women in Engineering Day is celebrated on June 23 every year around the world, to honor women in the field of engineering. It focuses on raising the profile of women who are changing the field of engineering. To help celebrate the day and the important role diversity plays for every team, we thought we’d […]

Gamification is the use of game design elements and mechanisms in non-game contexts. In this series, we will outline the various forms of mobile app gamification, including when you should consider them and how to do them well. The most common objective for gamification is to motivate people to perform certain behaviors, which in a […]

As the head of product management at Airship, I admit to being biased about the importance of innovation. So when a customer recently asked me about it, here’s what I said: Airship is here to make experiences better – for you and your mobile app customers. One key to our success is innovation. Innovation means […]

Aviation Festival Americas 2023 brought together aviation industry experts, thought leaders and innovators to explore challenges and opportunities in the aviation sector. Speakers proposed new ways to align business models and business processes with customer expectations around air travel.  This year’s event offered valuable insights focused on advancements in digital technology, sustainable practices and suggestions […]

It’s been nine years since the first Mobile Apps Unlocked, aka MAU Vegas, took place and it has now become one of the world’s must-attend conferences for mobile marketing and growth professionals.  Between keynote sessions and poolside cabana conversations, Skyloft suite gatherings and pool parties, MAU brought together industry leaders to network and discuss the […]