Celebrating the 2024 Altitude Award Winners

We’ve known for several years that downloads of retail apps spike with the Thanksgiving weekend. Black Friday is consistently the top day of the year for people to add a retail app to their phones. In fact, last year, more than double the daily average of retail apps was installed on that day.  We also […]

Mobile apps are the digital center of customer experience. We as app customers know this. So do brands who see their mobile app customers generate multiples in revenue and frequency versus their non-app customers. That’s the good news. The bad news is that global app downloads continue to grow every year, but retention rates have […]

Airship’s Elevate22: London brought brand leaders and mobile app experts together to share strategies for optimizing the entire mobile app customer lifecycle to create greater value for both customers and businesses.