Best Practices How Much Personalization Is Too Much? Jack Coleman July 07, 2021 Is there such a thing as too much personalization? We sat down with five of today’s most influential marketing leaders to discuss how brands can strike the right balance.
Best Practices Apple’s Crucial IDFA Change: 3 Tips for Strengthening Brands with First-Party Data Bernardo de Albergaria July 06, 2021 For marketers, third-party data is getting scarcer, which in turn increases the importance of first-party data. With that in mind, here are three tips marketers can use to strengthen their brands.
Best Practices How to Build Seamless Multi-Channel Customer Experiences Jack Coleman June 28, 2021 How can brands structure effective multi-channel communications? We sat down with five of today’s most influential marketing leaders to answer that key question.
Digital Marketing Trends iOS 15 Takes a Giant Step Forward for Customer-Centric Mobile App Engagement Mike Herrick June 24, 2021 Mike Herrick, SVP of Technology at Airship, looks at Apple’s moves to increase user control coming out of its recent WWDC event.
Airship News & Updates Increase Conversion Rates and Decrease Abandoned Carts with Shopify and Airship Kaitlyn Hogue June 23, 2021 Brands who use Shopify to host their eCommerce sites can now use the power of Airship web notifications, email and SMS.
Airship News & Updates Meet Morgan Richey – Account Manager and Aspiring Monarch AJ Park June 23, 2021 For the Airship Spotlight series, we’re putting the spotlight on Airshippers who are living out that #AirshipLife. Meet Laura, Director of Sales in EMEA and Mountain-Lover.
Best Practices 5 Key Questions to Shape a Winning BOPIS Strategy Jack Coleman June 22, 2021 Five must-ask questions to shape a winning BOPIS strategy that drives customer satisfaction and business impact.
Digital Marketing Trends What Apple’s New Privacy Features Mean for Brand Marketers Mike Herrick June 21, 2021 We unpack all of Apple’s latest privacy updates and what they will mean to brands, given majority adoption will take mere months once iOS 15 becomes publicly available in September.
Best Practices 5 Mobile App Optimization Ideas for Banking and Finance Jack Coleman June 15, 2021 Mobile banking is on the rise. Is your mobile app up to the task? Try these 5 app optimization ideas to deliver a loyalty-winning experience for your banking and finance customers.
