Best Practices How Alaska Airlines Created a Simpler Customer Experience Using Data Emily Smith July 13, 2021 We chatted with Dave McCormick, Managing Director of Product and Design, about how Alaska uses data to create a great customer experience.
Best Practices How Leading Brands Bring Customers Back (And Back Again) Jack Coleman July 12, 2021 How do leading brands drive loyalty and retention? We sat down with five of today’s most influential marketing leaders to discuss the strategies that keep customers coming back again and again.
Email 5 Steps Marketers Can Take to Improve Their Emails (Especially with Apple’s Mail Privacy Protection) Emily Hottal July 09, 2021 Here are steps marketers can take to adjust to Apple’s Mail Privacy Protection and improve their overall email experience for their customers.
Best Practices How Much Personalization Is Too Much? Jack Coleman July 07, 2021 Is there such a thing as too much personalization? We sat down with five of today’s most influential marketing leaders to discuss how brands can strike the right balance.
Best Practices Apple’s Crucial IDFA Change: 3 Tips for Strengthening Brands with First-Party Data Bernardo de Albergaria July 06, 2021 For marketers, third-party data is getting scarcer, which in turn increases the importance of first-party data. With that in mind, here are three tips marketers can use to strengthen their brands.
Best Practices How to Build Seamless Multi-Channel Customer Experiences Jack Coleman June 28, 2021 How can brands structure effective multi-channel communications? We sat down with five of today’s most influential marketing leaders to answer that key question.
Digital Marketing Trends iOS 15 Takes a Giant Step Forward for Customer-Centric Mobile App Engagement Mike Herrick June 24, 2021 Mike Herrick, SVP of Technology at Airship, looks at Apple’s moves to increase user control coming out of its recent WWDC event.
Airship News & Updates Increase Conversion Rates and Decrease Abandoned Carts with Shopify and Airship Kaitlyn Hogue June 23, 2021 Brands who use Shopify to host their eCommerce sites can now use the power of Airship web notifications, email and SMS.
Airship News & Updates Meet Morgan Richey – Account Manager and Aspiring Monarch AJ Park June 23, 2021 For the Airship Spotlight series, we’re putting the spotlight on Airshippers who are living out that #AirshipLife. Meet Laura, Director of Sales in EMEA and Mountain-Lover.
