Celebrating the 2024 Altitude Award Winners

For mobile app publishers and marketers, 2021 was another year of rapid transformation with an eye toward normalization.  Last year mobile app downloads increased by 5% to more than 230 billion1 and over $170 billion was spent in App Stores (+19%)2, reinforcing that mobile apps continue to shift the landscape of how customers interact with […]

The surest bet for generating buzz is to combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship.