Celebrating the 2024 Altitude Award Winners

Airships’ Mobile Leaders Forum took on Atlanta last week with a spotlight presentation from Sarah Post, VP of Interconnected Experiences at The Home Depot, who also participated in a panel discussion alongside Saru Palanivel of Cox Media and Ryan Hayes of Synchrony.  In this half-day session, mobile leaders gathered to discuss trends, challenges and opportunities. […]

Earlier this month, as part of Women’s History Month, Airship hosted its third Annual International Women’s Day event as part of Now+Next to inspire young women to explore pathways to STEM careers. This year’s IWD theme was “Inspiring Inclusion,” so we partnered with Mixpanel, Candyspace, and AB Tasty to celebrate the power of inclusivity and […]

Why do you continue to use apps? Convenience? Simplicity? Time-savings? All the above?  These are the top reasons customers continue to come back to apps. Keeping them top of mind will help increase app traffic, interactions and conversions. It comes down to this: your customers want convenience, you want conversions. So add in the right […]

Mobile apps have become the place consumers turn first when interacting with brands. Improved opt-in rates enable more push notifications, which result in more traffic to apps. Airship’s Engagement Score, which tracks the frequency of app visits, shows that the average Engagement Score is increasing.  However, having more app visitors doesn’t necessarily translate into more […]

Positive customer experiences are the cornerstone of brand loyalty and sustained revenue growth. The best way to enrich customer experiences is to harness first-party and zero-party data.  Here, we define zero- and first-party data, explain their value and provide 8 tips for gathering and utilizing more of it.  Understanding First-Party and Zero-Party DataFirst-party data is […]

By Andra Robinson, VP Legal and Associate General Counsel at Airship & Shapla Begum, EMEA Commercial Counsel at Airship  Yesterday was Data Privacy Day — or Data Protection Day in Europe — which is meant to raise awareness and promote privacy and data protection best practices internationally. In the past year, government enforcement agencies across […]