Customer Case Study
Caribou Coffee Gives Its Engagement Strategy a Jolt with Airship
Caribou Coffee is one of the largest coffeehouse chain operators in the world — with nearly 800 company-owned and franchised locations in 13 countries.
Airship Helps Caribou Coffee Reenergize App Engagement
127%
increase in daily active users on days a Push Notification is sent
5x
more app users are engaged by Message Center than Push Notifications alone
Overview
Caribou Coffee fuels its guests’ #stayawakeforit moments. The company’s mobile app keeps them connected with their favorite coffee spots, serving up a convenient way to order ahead, pay through mobile wallet, check in with Caribou Perks and redeem loyalty points for free drinks, snacks or size upgrades. As Caribou continued to attract new fans in international markets, the company focused on improving the user experience and ramping up app engagement.
Challenge
With an exciting new app to fuel its loyalty program, Caribou Coffee wanted a way to drive real-time engagement with on-the-go coffee lovers. Airship gives the coffee chain an easy way to announce new product launches, increase app stickiness and get insights into campaign performance — all while bringing more traffic into its stores.
Results
Today, 59% of Caribou Coffee’s ~575K app users opt in to push notifications — and, on average, the company sees a 127% increase in daily active users after sending a push.
“Airship gives us an easy way to talk to app users — and having the ability to deep-link a push notification directly into an in-app message center is a huge advantage.“
Kelly Rehrauer
Product Manager of Mobile Apps, Caribou Coffee
Solution
Keeping Guests Engaged Between Coffee Breaks
Increasing User Engagement Through Automation
Caribou Coffee uses Airship Automation to guide users through different lifecycle events like joining Caribou Perks, replenishing their mobile wallet and in-appordering.
Driving Traffic with New Feature Buzz
App traffic doubled when Caribou used Airship Push Notifications to promote its exciting new trivia feature.
Expanding Reach Beyond Push Subscribers
Using Airship Message Center, Caribou reaches all app users — even those who aren’t yet opted in to Push Notifications — to promote product announcements and encourage loyalty sign-up with exclusive offers.
Let’s Talk
We would love to understand your brand’s top customer experience challenges and explore how we can help. Get in touch today for a conversation and a personalized demo of the Airship Experience Platform.