Customer Case Study
GetPlus Drives Rapid Growth with Intelligent Omnichannel Customer Journeys
GetPlus is a multi-brand loyalty program based in Jakarta, Indonesia. GetPlus offers deals by well-known brands, allowing shoppers to earn and redeem points from almost every transaction.
Keeping Users Engaged & Active
62%
Increase in MAU
50%
Increase in offer redemption
Overview
After a successful brand launch and a strong first year of member acquisition, GetPlus leadership recognized an opportunity to more than double its membership base year-over-year by leveraging Airship to enhance its customer engagement capabilities.
Challenge
GetPlus sought to drive customer engagement up within the mobile app, while also reducing user drop-off and improving retention. To accomplish that while also meeting its ambitious growth goals, GetPlus needed to rapidly scale up their team’s mobile engagement capabilities. Plus, to retain a larger percentage of app signups and drive more conversions through the app, they sought to deliver more personalized and relevant experiences for a rapidly growing membership base.
Results
GetPlus uses Airship to manage all customer engagement from one platform – at scale. With intelligent omnichannel customer journeys, GetPlus increased monthly active users by 62% while driving up offer redemption and revenues.
“Airship helped GetPlus deliver messaging across multiple channels at scale, as well as test, fine-tune and continuously refine our approach to delivering value to our members and merchant partners.”
Adrian Hoon
Co-Founder, GetPlus
Solution
Driving Growth and Retention with Automation & Personalization
Keeping Users Engaged & Active
Delivering Customer Engagement at Scale
Airship helped GetPlus integrate its existing platforms and start handling all their rapidly growing mobile engagement needs from one centralized location.
Data-Driven Messaging at Every Touchpoint
GetPlus leverages Airship to deliver data-driven omnichannel engagement campaigns via email, in-app messaging and push notifications throughout the customer lifecycle.
Improving CX with Automation and Personalization
GetPlus saves time, prevents drop off, drives engagement and increases offer redemption with intelligently triggered and personalized Airship Journeys.
See other customer stories
Let’s Talk
We would love to understand your brand’s top customer experience challenges and explore how we can help. Get in touch today for a conversation and a personalized demo of the Airship Experience Platform.