The State of Mobile Strategy: 3 Steps to Avoid Fragmentation

Customers expect seamless experiences everywhere they interact with a brand, but especially on mobile. However, marketers often struggle to create and execute a coordinated mobile strategy that meets these ever-rising expectations.

To understand how mobile strategy is positioned within B2C businesses and how brands can deliver a more unified mobile customer experience, Airship partnered with EMARKETER to uncover:

• The role mobile strategy plays in brands’ customer experience strategy
• How brands currently manage and measure mobile strategy within their organizations
• The top barriers to delivering a coordinated mobile strategy today

We also share three actionable steps brands can take to overcome mobile fragmentation and improve customer engagement, retention and loyalty. Download now.