Chipotle Plays the Long-Game with their Mobile App

Sometimes mobile is one of many market strategies and in some cases it’s an ethos.  At Chipotle, a visioning effort identified consumer trends that would require them to evolve the way they do business. This set in motion an extensive and deliberate business transformation that centered around the mobile experience.  Nicole West, VP of Digital Strategy will share a behind the scenes view of how Chipotle designed and executed against this vision – and what she sees coming next.