GetPlus Grows Engagement & Loyalty Through Customer Insights

Starting a brand new loyalty and rewards program in 2018 in Indonesia had to be a daunting project, with all the complexities of the in-person and digital commerce options. Co-Founder, COO, and CMO of GetPlus, Adrian Hoon, will share how customer data and customer insights have been the backbone to fulfilling its promise of delivering personalized rewards to drive engagement, conversion, and retention.