Mobile Experiences Can No Longer Be Checklist Items

Jonathan Kay, Co-Founder and CEO of Apptopia, shares data-driven insights leading to only one conclusion: Brands can no longer take a “check the box” approach to creating their mobile apps and mobile experiences. Kay shares data that demonstrates how some of today’s leading brands are using mobile to distance themselves from their competitors and create long-term value that enhances their bottom line. His unique look at the mobile trends and specific mobile programs also outline the imperatives for brands to create mobile experiences that continually drive engagement and revenue.