The Future of Tech & Commerce and Why Mobile is at the Core

It’s been less than fifteen years since the first iPhone launched, yet smartphones are ubiquitous and, as Benedict Evans describes, a “systematic part of society”. Evans, a leading technology analyst and visionary, shares trends, as well as insights on the mobile experience, the need to be mobile first, the coming changes with privacy laws and cookies,and how brands should be preparing to meet the changing expectations of the mobile consumer.