Accuweather is Using Hyperpersonalized Messaging to Grow App Ratings and Increase Engagement

Customers depend on AccuWeather to deliver urgent, life-saving news and local weather on mobile in the moments it matters most. Learn how AccuWeather improved app ratings and engagement following a significant app redesign, and how they’re planning for the future.

Watch the recording now to learn:

• How AccuWeather improved its Android app store rating from the low 3s to a 4.2 following a significant app redesign 
• Leveraging in-app automation to recruit beta users, educate and retain customers, and gather feedback when releasing an app redesign  
• Using performance analytics to segment an audience, send personalized messages and increase direct engagement rates