Digital Strategy: Maximizing Eventful Experiences With Mobile

France TV, a leader in public broadcasting, offers on-demand video content and timely information to over 25 million monthly users through its mobile apps. It aims to maximize engagement and sustain customer interaction around major events, such as festivals and international sports competitions like Tour de France and the Paris 2024 Olympics, throughout the year. To sustain engagement beyond the events, France TV enriches experiences on the app with personalized notifications.

Watch to discover how France TV:

• Enhances event experiences with live data, articles and videos
• Allows users to tailor their experiences and avoid missing out on key moments
• Engagement strategies focus on optimizing user consent in order to use data to personalize content and sustain engagement
• Allows hyper-personalization of alerts, for example focusing on major highlights versus comprehensive updates
• Prioritizes user consent and data transparency to promote long-term engagement