How Regiocast Boosted Streaming and Transformed User Habits

German radio giant REGIOCAST, with over 24 million daily contacts, transformed digital engagement for its Radio BOB! audience by leveraging its app as a central platform for immersive content and strategic messaging. At Airship’s Mobile Leaders Forum Berlin, CRM Director Anne Potten shares how the brand drove millions of additional streaming sessions through data-driven campaigns, including an app-only competition that collected valuable audience insights. 

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