Navigating Mobile Marketing

Challenges persist in retaining app users beyond the initial 30 days, prompting a shift in priorities from downloads to ongoing engagement. To meet engagement metrics, brands must adopt holistic customer journey models, break down organizational silos and consolidate interaction signals to ensure seamless experiences that foster meaningful long-term customer relationships.

Watch to discover:

• Insights into the surge of mobile marketing, propelled by advanced device capabilities
• Strategies to bridge digital touchpoints and deliver seamless interactions based on customers’ preferences and behaviors
• How to use customer interaction signals to sustain customer engagement and retention