Turner Sports Interactive: Getting Ready to Launch a New App, Acquire Millions of Users, and Drive Revenue

Every year, the March Madness Live app team needs to re-acquire nearly all of its users because most delete the app once the event is over. And when March Madness 2020 was canceled, the Turner March Madness app team had some downtime to focus on a major app redesign. Learn how the team is preparing for March Madness 2021 to rapidly acquire millions of users in the weeks leading up to the event and onboard those users to an entirely new app experience.

Session Highlights:

• Acquisition strategies to massively increase users by the millions in a matter of weeks and re-engage with users who have previously deleted an app
• How targeted mobile messaging can engage with users and drive content  consumption
• Using data to better understand how users engage with different types of messages