Avoiding the Chasm of No Return: How to Boost App Retention and Revenue

To win loyal customers, brands have to retain and engage them across the full customer app lifecycle. The way to do that is by creating personalized, valuable and frictionless interactions within the app. That’s easier said than done.

Matt Price, Sales Engineer Manager at Airship and Jennie Lewis, Sr. Manager for Strategic Services at Airship presented how brands can avoid losing customers in the  “chasm of no return,” which commonly occurs after someone downloads an app.

The webinar covers three critical capabilities:

• Creating powerful app experiences
• Next-level personalization
• Customer lifecycle optimization

Watch now for 45 minutes of important insights.