Crafting the Ultimate Retail Mobile Experience with Neiman Marcus

With 78% of global consumers regularly using apps of their favorite brands, it’s no secret that mobile apps — and engaging mobile app experiences — have become indispensable for Retailers. 

In this webinar, Linda Lopez, Sr. Manager Mobile & App Enablement at Neiman Marcus delved into how Neiman Marcus inspires new shoppers, drives revenue and fosters loyalty by partnering with Airship.

Discover:

• Why better mobile app experiences are essential for today’s retail brands
• How Neiman Marcus —
  • Drives effective onboarding journeys to get to know customers and incentivize retention
  • Leverages in-app experiences to elevate editorial campaigns that inspire repeat purchases
  • Creates intricately personalized journeys connecting inside and outside the app to maximize loyalty and revenue
  • Defines and measures success through retail & mobile-specific KPIs and metrics
  • Stays ahead of the curve — and stays poised for future success — because of its mobile app marketing
• How the Airship platform benefits Google Cloud customers

Speakers include:

Linda Lopez
Sr. Manager, Mobile & App Enablement

Ramsey Kail
VP, Technical Solutions

Curtis Gross
Cloud Customer Engineer, Marketing Tech, Retail