The Power of Push: The Boston Globe’s Formula for 3X Higher Engagement

Push notifications are key to building engagement habits with your content and driving app or web sessions. But lock screen competition is steep, and new Apple & Android features are changing the way push content is consumed. 

In conversation with experts from The Boston Globe and Pugpig, this webinar explores how:

1. Effective onboarding experiences can significantly boost opt-ins
2. Segmentation & zero-party data collection scale personalization efforts and drive opens
3. Industry benchmarks and A/B testing can optimize performance