The (Un)surprising Truth About Mobile App Experience Gaps

There’s a ton of research showing how mobile apps can maximize value for everyone involved. But achieving that value takes more than developing an app and driving downloads. The real challenge is the long game.

Our recent survey confirmed much of what we’ve discovered working with the world’s leading brands. Many brands are driving exceptional growth and profits with app-centric experiences, but others have barely started.

No surprise.

This webinar explores seven operational gaps across marketing, product, and engineering teams, in companies of all sizes, as they strive to deliver engaging mobile app experiences. You will learn how to overcome these challenges by marshaling internal resources and agile methods.