Welcome Series

Give customers a warm welcome.

Challenge

Hook Them at “Hello”

With no shortage of digital distractions out there, it isn’t easy to get people to download your app in the first place. Even more discouraging: the vast majority will delete it after only one use — if they open it at all. That means you need to hook them at “hello” and make a positive first impression that keeps them coming back.

Welcome Series by the Numbers

Platform

Welcome Series + App Experience Platform

Whether delivered in-app or paired with email and other channels, a multi-channel welcome experience helps ensure the first interaction with your brand marks the beginning of a long and valuable relationship.

Channels

Create a multi-channel welcome series.

For example: send a welcome email after app download that prompts your customer to opt-in to SMS. When they do, send a text with a link to download a mobile wallet coupon. Boom: you now have multiple channels to reach them and keep them engaged.

Orchestration

Sophisticated automation, lightning fast delivery.

Sophisticated automation solutions and speed are both critical for engaging your customers in the exact moment you’ve got their attention. Our platform has both.

Analytics & Data

Test and optimize.

Easily see how effective your welcome series is with our Performance Analytics solution. You can also A/B test new messaging and strategies to see what’s working, and what needs to be adjusted.

Related Resources for Welcome Series

In App Marketing FAQs

How to Deliver Real-Time, Personalized Mobile Engagement Inside Your App

Blog

Getting the Cross-Channel Customer Experience Right With Marketing Orchestration

Let’s Talk Welcome Series

We’d love to understand your brand’s challenges and opportunities around loyalty and explore the ways we can help. Get in touch today for a conversation and a personalized demo of our loyalty solutions.