Mixpanel

The Mixpanel integration supports two major functions:

• Feed Real-Time Data StreamingA service that delivers user-level events in real time to your backend or third-party systems using the Data Streaming API. events into Mixpanel. Adding Airship events to Mixpanel provides another behavioral dimension to analyze: audience engagement.

• Export Mixpanel cohorts to Airship as tags. You can export cohorts once or set up dynamic sync, which updates the mixpanel tag group every 15 minutes. You can then target Mixpanel tags when creating messages:

  • Segmentation: Create a SegmentA grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a Segment. using a combination of Airship tags and Mixpanel cohorts. Use these segments to send targeted In-AppA message that appears inside of your app. You can send in-app messages to your entire app audience, not just users who have opted-in to push notifications. The standard format, as opposed to In-App Automation, is a banner that slides downward or upward from the top or bottom of a device screen. or Message CenterA place in your app where you can display persistent rich messages, including HTML, video, etc. Similar to email, Message Center represents both the medium (the in-app inbox) and the message type (the messages you send to the inbox). messages.

  • Automation: If you set the Mixpanel cohort to be dynamic, you can also set up Automation rulesA set of conditions that your audience must meet before they receive a message. or SequencesA series of messages that is initiated by a trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine its audience and continuation. Sequences can be connected to each other and to other messaging components to create continuous user experiences in a Journey. based on the addition or removal of a cohort tag. See: Configure Triggers: Tag Change.

Read more about data export and user matching in Mixpanel’s Airship Set Up Guide .

Mixpanel Integration Requirements

• Accounts
  1. Mixpanel
  2. Airship
     • Messaging
     • Real-Time Data Streaming — Required for outbound integration only
• Airship project
  • Recommended: Enable Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. for non-mobile channels.

Mixpanel Integration User ID Mapping

Users are matched between Airship and Mixpanel using the Airship Channel IDAn Airship-specific unique identifier used to address a channel instance, e.g., a smartphone, web browser, email address.. Within Mixpanel, the channel ID is saved as a user profile property:

• iOS: $ios_urban_airship_channel_id
• Android: $android_urban_airship_channel_id

If you don’t use the Mixpanel SDK, add these properties and set the values with the Mixpanel API to match users by channel IDs.

If you would like to specify a value to match a Mixpanel user profile to a Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual., add the $airship_named_user user property (the Airship SDK will not automatically declare it), which will be sent when matching.

Users without $airship_named_user user property will instead have their distinct_id sent to Airship Named User system. This route is intended for implementations where the same identifier value is used for both distinct_id (Mixpanel) and named_user_id (Airship).

Mixpanel Inbound Integration

In Airship:

1. Next to your project name, select the dropdown menu (), then Settings.
2. Under Project settings, select Partner Integrations.
3. Select Mixpanel.
4. Select Configure for the inbound integration and follow the onscreen instructions to:
   • Create a Tag GroupAn array of tags that you can associate with both channels and Named Users. and an authentication token. Mixpanel uses the token to communicate with your project in Airship.
   • Configure the Airship integration in Mixpanel.

Sending Mixpanel Cohorts to Airship as Tags

After configuring the Mixpanel inbound integration, you can use your Mixpanel cohorts to set tags on your audience, helping you organize and retarget your audience based on analytics information from Mixpanel. To have Mixpanel send selected cohorts, you need to export each cohort to your Airship integration.

In Mixpanel:

1. Go to Data Management, then Cohorts.
2. Select the three dots icon () for a cohort, then Export to …, then Airship.
3. Specify if the cohort should be sent one time only or dynamically (at predefined intervals).

See also: Mixpanel’s Airship documentation .

Mixpanel RTDS Integration

Mixpanel library initialization requires a Mixpanel project token. See Find Project Token  to locate your token.

To set up this integration, you must:

1. Configure your app to set the mixpanel_distinct_id on Airship events. See the Android and iOS setup sections below for more information.
2. Set up the RTDS integration in the Airship dashboard.

When you set up a Mixpanel RTDS integration, your events will contain a mixpanel_distinct_id key. This is the identifier Mixpanel uses to differentiate between unique events. As a fallback, you may want to set your Airship Named User value to mixpanel_distinct_id to ensure that events are matched within Mixpanel.

Android RTDS Setup

Mixpanel Android SDK Docs 

// Initialize the Mixpanel library with your project token
MixpanelAPI mixpanel = MixpanelAPI.getInstance(context, "MIXPANEL_PROJECT_TOKEN");

// Get the Mixpanel distinct ID
String distinctId = mixpanel.getDistinctId();

// Add the distinct ID to the current associated identifiers
Airship.getAnalytics()
                .editAssociatedIdentifiers()
                .addIdentifier("mixpanel_distinct_id", distinctId)
                .apply();

iOS Swift RTDS Setup

Mixpanel Swift SDK Docs 

// Initialize the Mixpanel library with your project token
Mixpanel.initialize(token: "MIXPANEL_PROJECT_TOKEN")
let mixpanel = Mixpanel.mainInstance()

// Get the Mixpanel distinct ID
let distinctId = mixpanel.distinctId

// Add the distinct ID to the current associated identifiers
let identifiers = Airship.analytics.currentAssociatedDeviceIdentifiers()
identifiers.set(identifier: distinctId, key:"mixpanel_distinct_id")
Airship.analytics.associateDeviceIdentifiers(identifiers)

iOS Objective-C RTDS Setup

Mixpanel Objective-C SDK Docs 

// Initialize the Mixpanel library with your project token
Mixpanel *mixpanel = [Mixpanel sharedInstanceWithToken:@"MIXPANEL_PROJECT_TOKEN"];

// Get the Mixpanel distinct ID
NSString *distinctId = mixpanel.distinctId;

// Add the distinct ID to the current associated identifiers
UAAssociatedIdentifiers *identifiers = [UAirship.analytics currentAssociatedDeviceIdentifiers];
[identifiers setIdentifier:distinctId forKey:@"mixpanel_distinct_id"];
[UAirship.analytics associateDeviceIdentifiers:identifiers];

React Native RTDS Setup

Mixpanel React Native SDK Docs 

// Initialize the Mixpanel library with your project token
const mixpanel = await Mixpanel.init('MIXPANEL_PROJECT_TOKEN', true);

// Get the Mixpanel distinct ID
const distinctId = await mixpanel.getDistinctId();
// Add the distinct ID to the current associated identifiers
UrbanAirship.associateIdentifier("mixpanel_distinct_id", distinctId);

Set Up a Mixpanel RTDS Integration in Airship

You will need your Mixpanel project token.

In Airship:

1. Next to your project name, select the dropdown menu (), then Settings.
2. Under Project settings, select Real-Time Data Streaming.
3. Under Real-Time Data Streaming, select Mixpanel.
4. Follow the onscreen instructions to configure the integration.

Mapping Airship Event Types to Mixpanel

In Mixpanel, you can find your events by type, prefixed with Airship — e.g., Airship First Opt-in for the "type": "FIRST_OPT_IN" event. Because the custom event type differentiates between events by name, Mixpanel uses the event name for custom events (if the event has a name), in the format Airship body.name.

<sup>1. Email delivery report events are CUSTOM type events with a body.name property indicating the delivery status of an email. Mixpanel uses the body.name key rather than the type key to better represent the event.
2. SMS Delivery reports are CUSTOM type events that use the body.name property to represent the status of your SMS delivery (as reported by the last-mile provider).</sup>

Mapping Airship Event Properties to Mixpanel

Mapping Airship Tag Change Event Properties to Mixpanel

When Airship sends a tag change event to Mixpanel, Mixpanel reflects the current tags as event properties. Mixpanel uses the tag group as the property and the tags in the group as the value.

{
  "id": "00000169-4a14-67b2-1ddd-d9e733622c3a",
  "occurred": "2020-06-23T19:00:45.106Z",
  "offset": "1000001260057",
  "processed": "2020-06-23T19:00:47.094Z",
  "type": "TAG_CHANGE",
  "device": {
    "ios_channel": "1ef235f0-03d5-1384-893e-a19b5cd0d110",
    "channel": "1ef235f0-03d5-1384-893e-a19b5cd0d110",
    "device_type": "IOS",
   },
  "body":{
    "add": {
        "crm": [
          "partner",
          "active"
        ],
        "loyalty": [
          "silver_member"
        ]
    },
    "current": {
        "crm": [
          "partner",
          "active",
          "new_user"
        ],
        "loyalty": [
          "silver_member",
          "special_offers"
        ],
        "device": [
          "san_francisco",
          "sports"
        ]
      }
    },
  "type": "TAG_CHANGE"
}

From the example above, Mixpanel maps tag groups and tags as follows: